How To Improve Your Adsense Earnings


Adsense is still by far the best way to make money online from blogs or just about any website, especially if you’re starting out new. Here are some tips to help you earn more with Adsense.

First of all, you must understand that it is the traffic that makes you money. More traffic you have, more money you make. Apart from traffic, it is the CTR or Click Thru Rate that determines the amount of money you make from Adsense.

CTR is simply the ratio between ad clicks to impressions. Say for every 100 times the ads have been displayed or served on your website, if you get 5 clicks, the CTR is 5%. So if the CTR is more, you will make more money even with low traffic and more traffic will again mean more money.

You can improve the CTR by blending the ads well within the content. People in this age are turning blind to ads. I mean, nobody visits a website to click on an ad link. They’re looking for pure information. But if your ad looks more like information provided in your website, don’t you think they will click on it? So make your ads look a lot like regular content on your website. Place them in positions where they will look at.

Adsense does support different color options and formats you can choose. You must always use the same background color of your website for the ad background color and try not to use borders for ads by selecting the background color and border color to the same. Finally, if you could not make the ad to match well with your site because of the limited options provided by Adsense, make your website content to match the ads.

After you have worked on improving the CTR, work on gaining more traffic. Optimize your website for good search engine rankings as that is where you get most of the quality traffic from. You can also participate in forums and leave links to your website in signatures. You can do the same by commenting on other blogs related to your niche but don’t overdo these as it will get you banned as a spammer. Make it look natural and you should be fine.

You can also submit articles to many directories and have link backs to your site again. Take advantage of Web 2.0 properties like Sqidoo and also make use of social media to gain attention or traffic to your blog. Rinse and repeat the above process and keep writing fresh content on your blog each and every day for more free traffic from search engines which will eventually help you make more money not just with Adsense but with every other method of making money online.